McLoughlin is the subject of an exhibit now underway at the Brooklyn Historical Society (its been running since last September, and continues through this August). The exhibit includes pop-ups, ABCs, children's "classics," cautionary tales, travel and adventure titles, and Christmas books. BHS has this to say:
This exhibit highlights beautifully-illustrated children's books, printed in Brooklyn by McLoughlin Brothers, a publisher who pioneered new technology and marketing techniques in the mass production of inexpensive children's books... Visitors will see children's classics, such as Alice in Wonderland and adaptations of Robinson Crusoe, educational books, such as The History of the United States in One Syllable, cautionary tales like those in the Little Slovenly Peter Series, ABCs, Mother Goose stories, Christmas Books, books teaching children how to paint or draw, along with games and puzzles.
McLoughlin's success was largely due to the innovations in printing technology and inks that were developed at the South 11th Street plant. As a result of these innovations, McLoughlin was able to put out brightly-colored, visually stunning books and games for children at relatively low cost. As a result of its combination of skillful design, innovative printing and clever marketing, McLoughlin Brothers were practically synonymous with illustrated children's books and games. The company was bought by Milton Bradley in the 1920s, and all of the Brooklyn operations were relocated to Springfield, Mass.